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William hill account suspended

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William Hill said the ad did not make any claims or connotations that gambling increased consumers’ sexual success or attractiveness, nor link gambling to seduction.

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The ad prompted The Gambling Reform and Society Perception Group (GRASP) and one other viewer to complain the spot linked gambling to seduction. A voiceover stated “experience a live casino like no other” while the creative featured several female casino croupiers in gold basque-type tops and male croupiers wearing suits. The ad, for William Hill Live opened with a close-up of a woman who opened her eyes and looked at the camera, which then panned down past her chest to a roulette wheel, a pack of playing cards and gambling chips.

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